Ad Campaign Testing

We offer a product that measures campaign performance, not only offline, but also online. A unique product that none of the companies in the region are offering, designed to provide advertisers, agencies and media companies with valuable insights into the impact of their advertising campaign.

While a company has an online ad campaign running on a website, visitors are being selected randomly on the site to take a questionnaire by using overlay banners, and at the same time, panel members are receiving an invitation email that includes a link to this same questionnaire.

Our template questionnaire contains about 30 questions and covers topics such as brand awareness and usage, ad awareness, liking, understanding, image and purchase intent. Responses are broken out into 4 different target groups, i.e. those who are not exposed to the ad, who are exposed to the ad but not online, exposed to the online ad only, and exposed to the online and offline ad.

Contact us for more information.

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