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Maktoob Research Welcomes Nisreen Akkawi!
Nisreen Akkawi joins Maktoob Research in Amman (Jordan) with 5 years of research experience. She started her research career in a leading international market research company in Amman, and worked on concept test studies, logo/slogan testing, advertising pre/post testing, image/perception/U&A studies, and corporation identity studies. Nisreen then moved to another challenge, which leads her to setting up a Mystery Shopping Department in Dubai (the United Arab Emirates).
As Regional Research Manager based in Amman (Jordan), Nisreen will be focusing on clients from different industries in Jordan who require full service Online Research projects. She will also be responsible for some of the research and sampling agencies from the Middle East, Europe and the US.
If you want to set-up a meeting with Nisreen to discuss our products and services, please call +962 6 5821236 or email nisreen@maktoob-research.com.
JOIN our poll! The costs of living in the Middle East are rising. What are your concerns about living in the Middle East today? Give us your opinion and your answer might feature in our next newsletter!
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The 2008 report of The TravelMonitor is available now! This syndicated study targeted a total of 2,000 UAE and Saudi adults who have travelled over the past 12 months, and includes a detailed analysis of the performance of top airlines and hotel properties. It also tracks travel preferences, trends, customer satisfaction levels, customer needs in both the airline and hospitality sectors.
With online information and e-bookings playing a more critical role in the travel industry, the TravelMonitor study also takes special note of airline and hotel websites.
The results of this year’s TravelMonitor are also benchmarked against the 2007 results. The full report is available now for subscribers by
contacting us. |
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By Nisreen Akkawi
I was inspired through reading a very creative article about an idea that was invented by Saatchi & Saatchi. |
I confidently believe that what they have established came at a time when it is most needed. They have invented what they call "The future beyond brands: Lovemarks".
Brands nowadays all know what is crucially essential for their growth in order to gain further customers and penetrate the market on a wider level. It is especially apparent and easy to predict. The customer has to be satisfied, the customer needs to feel that he/she is a priority when offered a product/service, and thus, the brand should be offered at a competitive price, with a superior quality, service and presentation. However, what makes this product/service any different from the others in our globally cunning markets?
The invention of "Lovemarks" added a new spice to be further explored in the marketing/research industry. More... |
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Our newsletter readers seem to think green, as 83% claim to be concerned about the environment in the Middle East. For some of our readers, recycling is their hobby, because saving the environment is an important goal in their lives. Others say that the government should take many more measures to protect nature.
An interesting thought from one of our readers:
"I'm looking forward for the day when our country would look green from the plane instead of different shades of brown. I wish that there would be a law tied up to taxes that forces each person at a certain time of his/her lifetime to grow at least two trees in a public place." |
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Catch up with us at ESOMAR’s Congress 2008. The research congress will take place in Montréal from 22 to 25 September 2008. We will be present throughout the event, and would be pleased to meet you to discuss how we might be able to work together!
We look forward to seeing you in Montréal!
Set-up an appointment with us now!
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The costs of living in the Middle East are rising. What are your concerns about living in the Middle East today? Give us your opinion and your answer might feature in our next newsletter! We look forward to hearing from you. JOIN the debate! |
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The launch of our global market research techniques Online Research Communities and Mobile Research were published in several regional newspapers and magazines. Check out some of the coverage: 
