Yahoo! Maktoob Research: Online research made quick, easy and cost-effective

About Us

Background
Launched in September 2006, Yahoo! Maktoob Research – a unit of Yahoo! Maktoob – combines the region’s largest online consumer panel with the latest in international online research standards, to provide marketing professionals with better insights on consumer needs and expectations.

Active members across continents
Focusing primarily on the Middle East and North Africa, Yahoo! Maktoob Research offers the largest online consumer panel in the Arab World. Yahoo! Maktoob Research can target its panel members by demographics, such as age, gender, occupation among others, which makes it possible to target specific areas, a survey targeted at students for example. Key behavioural patterns are available too.

Our Products/Services
Yahoo! Maktoob Research not only provides full project support to its clients via survey programming, translations and sampling, but also a complete research package, including consultancy.

A Research Portal can be made available - an online tool for real-time analysis. During an on-going research, research data will be available 24/7.

Yahoo! Maktoob Research has developed proprietary research software that allows for building questionnaires easily and fast, even the more complex survey designs. The surveys can be personalised, integrating companies’ logo and colours. The data output can be made available in Excel, CSV, or SPSS.

Membership
Yahoo! Maktoob Research managers are Members of ESOMAR, MRA and AIMRI, and Members of MRS. Yahoo! Maktoob Research managers agree to follow principles of honesty, professionalism, fairness and confidentiality that are outlined in the ESOMAR, MRA and MRS Codes of Research Standards.

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