Maktoob has recently introduced an in-depth measurement tool on the performance of online ad campaigns on Maktoob.com by utilizing its online ROI Tracker that measures effectiveness pre and/or post campaign launch. Created by Maktoob Research, and covering Demographics, Brands Awareness and Usage, Ad Awareness, Liking, Understanding, Image and Purchase Intent, ad agencies are now finally able to quantify how successful their online campaign was, and whether the objective of the campaign has been met.

The Maktoob ROI Tracker is a narrowed version of the extended Maktoob Research Ad Campaign Testing tool, which measures effectiveness of offline and online campaigns pre and/or post campaign launch, including elements like brand awareness, ad receptiveness, purchase intent and TOM.

For more information on our Maktoob ROI Tracker, feel free to contact us.