The market for online research has developed into a highly active field in many parts of the world. It is estimated that more than a third of all market research in the US is conducted online. In the Netherlands, over the past five years, online research has overtaken even conventional methods of research and now accounts for over half of all research conducted.

Although the growth of the Internet has been phenomenal in the Middle East - 10 million new users each year - most research agencies are still opting for traditional methods of research, such as face-to-face interviews on the street and in shopping malls among others.

There has never been a better time to venture into online research, than now!

Maktoob Research allows you to get consumer insights at a much lower cost in a shorter time-frame compared to traditional methods of research. Both companies as well as consumers can take advantage of our services.

Other benefits of online research are:

• Faster response rate
• Reliable results: the lack of an interviewer results in more honest data and fewer social desirable answers
• Generate more open-ended comments, which allows for better understanding of the quantitative findings
• Incorporate multimedia and graphics to make the survey more interactive and appealing to the consumer
• Benchmark possibilities
• Global reach